02THE CREATIVE IDEA
Behind the setting.
Bring the character of Riyadh into a shared market experience through local food, produce, and crafts.

Delivered in partnership with Riyadh Municipality, the market brought together stalls offering fresh produce, traditional Saudi food and drinks, clothing, accessories, and handicrafts.
DESIGN & PRODUCTIONBring the character of Riyadh into a shared market experience through local food, produce, and crafts.
Market stalls delivered with Riyadh Municipality, bringing together fresh produce, Saudi food and drinks, fashion, and handicrafts.
Close views from the project photographs, exploring light, architecture, and identity.
The market name, lighting, and welcome meet at the entrance.
Traditional performances form part of the market atmosphere.