From the first idea to the final detail, we bring creative thinking and expert production together to make your vision a memorable experience.
Founded in Riyadh in 2019, AFAD brings Saudi talent and expertise to every project. We combine creative thinking with careful planning and hands-on production to turn our clients’ ideas into experiences that connect with their audiences.
Explore our services ↗To be a trusted name in the Saudi and regional events industry, recognised for creative ideas, thoughtful design, and quality delivery.
To help our clients communicate their message through well-designed experiences, bringing creative and operational expertise together from concept to completion.
From concept and design to production and on-site support, our three stages bring every part of your project together.
We shape the concept, design the experience, and develop its visual identity.
We start with your objectives and audience, then develop a clear concept that gives the experience its direction and character.
We translate the concept into a design that considers the space, visitor journey, and visual details as one coherent experience.
We carry the event’s identity across its communications, stage, signage, digital materials, and gifts, creating a consistent visual presence.
We develop brand identities and their applications, including logos, websites, packaging, photography, and launch materials.
We bring exhibitions, events, and private occasions to life through coordinated production.
We design and produce exhibition stands and spaces that present your brand clearly and encourage visitors to engage.
We plan and produce events and brand experiences, bringing the creative concept, venue, and production details together.
We organise private celebrations and corporate occasions, including seminars, company milestones, team activities, product launches, and recognition events.
Experienced staff, attentive hospitality, and practical support keep the experience running smoothly.
We provide experienced teams to support on-site operations and help the event run smoothly.
We arrange professional hospitality for guests and visitors, with attention to service, presentation, and the details of their welcome.
We provide preventive, routine, and emergency maintenance to keep facilities and equipment operating reliably.
We provide cleaning services that maintain welcoming, well-kept spaces across commercial, administrative, and residential facilities.
What could your next experience look like? Explore colours, lighting, and atmosphere in an interactive studio. Share the direction that inspires you.
Enter the studioA space to imagine. A starting point for our conversation.From the first hello to the final impression, choose how your guests experience the occasion. Four moments. A story that feels like yours.
Compose your experienceIdeas brought to life. Explore a selection of our work.
Discover the brief, the experience, and the details behind each project.
Choose your occasion to discover work relevant to your idea.
Suggestions appear here. You can also browse all our projects below.
Delivered in partnership with Riyadh Municipality, the market brought together stalls offering fresh produce, traditional Saudi food and drinks, clothing, accessories, and handicrafts.
An event at Jarallah Al-Odhaib Museum introducing visitors to heritage collections and rare classic cars.
Design and fabrication of the Barq Alramay exhibition stand, creating a space to present its range of weapons to visitors.
Design and construction of a purpose-built shooting range, with a restaurant, café, VIP lounges, reception areas, and outdoor seating as part of the visitor experience.
Design and delivery of the Ministry of Interior’s Oasis of Security at the 2023 King Abdulaziz Camel Festival, with architecture inspired by Maraya in AlUla.
A transformation of the Ministry of Interior lobby for Founding Day, drawing on Diriyah’s heritage. The setting included recreations of Salwa Palace, Turaif Mosque, traditional markets, and a museum dedicated to the founding era.
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Planning, organisation, and technical preparation for the Hajj Security Forces Commanders’ Press Conference in 1445 AH / 2024, including the equipment and systems required for live broadcasting.
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A Red Sea launch event for Arabian Oud’s Yacht Mood fragrance, inspired by the elegance of yachting and attended by celebrities and influencers.
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Preparation of the race track and VIP areas for a camel racing event, including the platform, entrance, branding, catering, traditional performances, and event staff.
Design and production of indoor and outdoor shooting lanes in AlUla, alongside the venue branding and reception building.
A Founding Day celebration for Riyad Bank employees, with a heritage-inspired setting that brought Saudi traditions into the workplace.
Preparation of the camel race track and VIP platform for the Hajjan League’s 93rd National Day celebration, including the entrance, branding, catering, and event staff.
Event spaces delivered for the Ministry of Interior’s participation in the 2024 King Abdulaziz Camel Festival.
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Production of the Ministry of Interior’s exhibition pavilion and visitor areas at the Falcons & Hunting Exhibition.
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Exhibition installations and celebration spaces prepared for the Ministry of Interior’s National Day event.
View projectProduction of the Ministry of Interior’s pavilion, including its architectural installations and exhibition displays.
View projectStage production and a branded event setting for the launch of Arabian Oud’s Desert Night fragrance.
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Explore the venue, its identity, and the live occasion through photographs from the project.
Explore the scenesPlanning your next event?
Discuss your projectWorking with organisations across Saudi Arabia
Tell us what you have in mind. Our team is ready to discuss the next steps.
