02THE CREATIVE IDEA
Behind the setting.
Treat the indoor and outdoor lanes, reception building, and venue identity as parts of one destination in AlUla.

Design and production of indoor and outdoor shooting lanes in AlUla, alongside the venue branding and reception building.
DESIGN & PRODUCTIONTreat the indoor and outdoor lanes, reception building, and venue identity as parts of one destination in AlUla.
Design and production of eight shooting lanes, with venue branding and a reception building across a 36,000 m² site.