02THE CREATIVE IDEA
Behind the setting.
Connect the sporting occasion with hospitality, branding, and traditional performances around the race track.
AFAD / 09Camel racing
Saudi Camel Sports.
A race-day experience for guests and visitors.
01THE BRIEF
A race-day experience for guests and visitors.
Preparation of the race track and VIP areas for a camel racing event, including the platform, entrance, branding, catering, traditional performances, and event staff.
DESIGN & PRODUCTION03THE EXPERIENCE ON SITE
From concept to delivery.
Preparation of the race track and VIP areas, including the platform, entrance, branding, catering, performances, and event staff.
- 6 km
- Track length
- 5 days
- Duration
- 500 m²
- Printed graphics
LOOK A LITTLE CLOSER
Details that matter.
Close views from the project photographs, exploring light, architecture, and identity.
The race-day venue
The pavilion facade and outdoor approach frame the arrival experience.
An entrance for the occasion
The event identity marks the entrance to the race venue.
04PROJECT GALLERY
